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Is It Possible To Create An Impossible Business?

Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a “reasonable” fee and sell “enough” of their time. Consultants hope to get an edge by claiming to be the fastest, best, or most experienced.
Tired superlatives in proposal include: Most, Superior, Best, Maximum, Optimal, Minimum, Fastest, […]