The Internet is more than just a massive network of computers. It is a revolution in communication. IN 2000, nearly 100 million people were online (up from just 36 million in 1996. Twenty-nine percent of all Americans were online in 2000, and by 2008 that number is expected to increase to 43 percent. Why all […]
Do you dream of traveling to exotic cities like Paris, Tokyo, or Cairo? In times past, the closest most American would ever get to working in such cities was in their dreams. However, the situation has changed. Today it is hard to find a major U.S. company that does not cite international expansion as a […]
Taking the risks of starting a home-based business can be scary and thrilling at the same time. The opportunity to share in the American dream is a tremendous lure. Many people, including those new to this country, may not have the skills for working in today’s complex organizations. However, they may have the initiative and […]
Some people are more comfortable not starting their own business from scratch They would rather join a business with a proven track record through a franchise agreement. A franchise can be formed as a sole proprietorship, partnership, or corporation. Some of the best-know franchises are McDonald’s Jiffy Lube, 7-Eleven, Weight Watchers, and Holiday Inn.
Over 9 […]
You should recognize that just because something can be done, doesn’t mean it should be done. The Internet is a new medium. There is no “Internet police,” and few Internet laws exist. While you are unlikely to be arrested for inappropriate and unethical SEP tactics, you may find your site banned and your future submissions […]
You will rarely want to target a single keyword. Why? Given the millions of documents indexed in the Web and the number of possible ways to interpret a single keyword, a single keyword can be more misleading than helpful.
Suppose you are selling leather date book organizers and you target the word “organizers.” There is no […]
There can be any number of reasons why you would build an informational page, but most often it is due to some problematic site design issue that prevents the “actual pages” of a Web site from being indexed or attaining a high ranking in a major search engine. You can’t always trash a Web […]
After you have spent hours of your time creating a home page, it is certainly disheartening when no one visits your site, or the traffic is so minimal that it might as well be nonexistent. At this point you probably give up and decide to either build another website around a different target market […]
Intentionally launching a Web site that can’t be found by any of the major search engines could hardly be the goal of any Web site owner. That would be akin to opening a mail-order business and not sending out a catalog, or opening a store and not publishing your phone number or address. On the […]