As any Search Engine Optimization expert will tell you, Keyword research is a funny animal. The type of keyword research you do will vary, depending on what you’re using the keywords for. Article research, for example, will be much different than keyword searches done for web sites mostly because people are searching for different types […]
I think most of us in the book world spent the last week lamenting the fact that POD books, authors, and publishers were getting shut out of Amazon. Well, not shut out per se but were being given new rules, Amazon rules, and you would either comply, or else.
The truth is this was bound to […]
It was a shot heard round the publishing world in record time. Once Writers Weekly’s Angela Hoy, co-owner of Print-On-Demand services company BookLocker, got off the phone with an Amazon rep last month, she posted the warning that Amazon was issuing an ultimatum to POD and small press publishers: print through our on-demand service, BookSurge, […]
An interview with Jerry D. Simmons, regarding the far-reaching implications of Amazon’s recent announcement that any small press or print-on-demand publisher doing business with them would need to print books through their publishing arm: BookSurge. Jerry is a former Executive with the Time Warner Book Group who left there in 2003 to build one of […]
If you’re trying to pitch yourself to bloggers you may have found the dead silence at the end of your email exchange. Why? Well, let’s face it. The top bloggers in any market probably get a ton of email. Most of it fairly useless. I know this for a fact because I get pitched all […]
I talk a lot about “tapping into emotional hot buttons” – so much so that in a recent class I taught an author stood up and said: “Ok, enough already! Everyone talks about emotional hot buttons but what are they?” Good question and I suspect it’s one many of us in marketing forget ourselves from […]
All right, so you have a blog, now it’s time to get serious. There are ways to grab traffic (readers) and there are ways to lose them. Once you have someone’s attention you want to keep it, right? Of course you do. So abide by the Golden Rules of Blogging and don’t (inadvertently) show readers […]