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Internet and Business Online – Hype Reduction

Maybe it’s just me, but many online business sites seem to have followed lead of professional wrestling. Everything is bigger, more important and beyond amazing. The hype is huge and the bulletins that read, “This offer is only available though midnight tonight” can either provide a surge of adrenaline or a groan of frustration.
After all, […]

Entrepreneurialism – No Man is an Island

Why is it that entrepreneurialism is so absolutely personal? What makes it so unique from getting a job at a box store or signing on with a crew to manage some team-oriented task?
The primary difference is the diversity in the role of leader verses follower. In virtually any job you can do you will encounter […]

Everything I Learned About Marketing I Learned From Movies Featuring Lost Pets

If you watch any movie that features a lost pet you will typically see a young child roaming the streets tearfully calling the pet’s name. They will also be seen placing lost pet notices on virtually every telephone pole and bulletin board in town (usually a mature grandmotherly type will cluck her tongue in empathy […]

Internet Marketing a Reason to Believe

Marketing is simply talking about something in a way that lets others know that it is important to you. If your child is important to you then you will talk about your child. If your spouse means something to you it will not be a burden to talk about your spouse. If your car is […]

Ecommerce - The Musical

Can’t you just envision it? The creative types from Hollywood coming to terms with a musical dedicated to ecommerce. Maybe they saw the light when musicals about school life made it big.
Imagine the scene opening to someone getting out of bed at 10:00 AM. They suffer from major bed head, but they open their eyes […]

Internet Marketing And The Infrastructure Perception

I was reimagining my bathroom yesterday. This daydreaming began with the belief that this project couldn’t be that expensive. I tallied the price for a new bathtub, vanity, granite top, faucet, flooring, towel racks, lighting and associated hardware.
With each click of the calculator my demeanor took on a rather noxious shade of green. You see […]

Product Creation And The Informational Merchandise

I have written several articles on the subject of product creation from the standpoint of a product that is tangible. This article will deal with the subject of product creation that is not a physical manufactured good.
One of the largest growth areas in product creation is in informational products. These can be audio and video […]

Entrepreneurialism And Stained-Glass Journeys

It is possible to become jaded when it comes to business. You can see the best in people, but most of the time you only really pay attention to the worst.
Cranky customers annoy you and late supplies frustrate. The daily grind associated with marketing wears you out and there are days when you lay your […]

Entrepreneurialism And Mama’s Snapshots

Mothers market the birth of their babies. Dads are asked to call the grandparents, the aunts and uncles, the friends and extended family. Pictures are taken and many local newspapers will provide space for birth announcements. Moms enjoy that kind of publicity.
If the couple attends a church they will likely find that the child is […]

Internet And Business Online – A Tale Of Cause And Effect

In fond remembrance of primary school lessons with Dick and Jane I present this tutorial on cause and effect.
In preparation for this lesson we need to know that cause is an action that results in a movement. You also need to know that effect is the end result of the action.
Okay, we’ll start off easy.
If […]