When it comes to online business you should not be afraid to reinvent yourself.
There was a time when brand loyalty was common. In that world there was the oft-told adage, “If it ain’t broke, don’t fix it.”
In those days ‘new and improved’ was eyed with suspicion and generations passed down the belief that there […]
What would you say if I told you that having a thousand backlinks to your site may not be enough to land your business site in the first page of your predominant keyword or search phrase?
Don’t get me wrong it may be close, but the point I want to make is backlinks to your site […]
March 15th is Maple Syrup Day in the United States. June 15th is World Juggler Day. And did you know that October 15th is National Grouch Day.
How do these unusual holidays come into existence?
Well according to the most reputable sources I can find an unusual holiday must be registered and sponsored. This can be done […]
What happens when you are just too tired to keep marketing your website? We all find ourselves at that place from time to time and it can be hard to simply muster the energy to think about marketing let alone do something special with the idea.
As an illustration let’s go back to a blizzard in […]
Online marketing could really benefit from a night at the movies.
For the sake of illustration let’s start at the end of this process and work backto the beginning.
10) A movie grosses more than two hundred million dollars. This means investors are happy, the movie going public is satisfied and in all likelihood there will be […]
No matter how I may personally feel about paid surveys they do have tremendous marketing potential. When a company ventures into the field of online surveys they tap into the hope many have for a way to make quick money. This means there is an immediate flood of participants hoping to ease financial woes by […]
Why would anyone intentionally start an online business?
Think about it, there are no guarantees, no standard perks, long hours, unlimited second guessing, an infinite amount of paperwork, quarterly taxes, ample opportunity to worry, supply issues, customers who may be unhappy and at the end of the day you may have worked for less than […]
I love stories of how businesses got their start. In most cases those stories are not based on an overnight success. In fact, many times the successes were small and unexpected.
In the mid 1960’s there were two sub sandwich shops that debuted. In the beginning most people thought very little about these deli sandwich shops, […]
From a marketing standpoint the use of personal messaging through a forum board can provide a positive return for a personal investment.
Many forums are well populated and provide a perfect opportunity for individuals to express various points of view and entertain input from members that can be located anywhere on the planet. Forums are […]
After September 11th, 2001 the mood of American consumers was somber. The horrific wrinkle in our collective history had everyone pulling inward financially and a sense of fear gripped consumers for a time. Some marketers responded to the crisis badly. They overplayed the importance of patriotism and some even focused on the need to continue […]