Is there ever a time when you rest on the residuals of your business? Some try and some are never satisfied with the result.
Country music icon Dolly Parton fought back in 2008. It had been nearly twenty years since she had found success on mainstream country charts. She never stopped recording and found success in […]
There is a publisher that indicates they give new authors a fair shake at a traditional writing contract. This company promises royalties and insists their standards are high.
The common perception, however, is that this company will publish anyone. Elaborate publishing experiments have been launched to try to prove that anyone can be published by the […]
There’s a part in the movie Chitty Chitty Bang Bang where Caractacus Potts, played masterfully by Dick Van Dyke, has the opportunity to visit with candy maker Lord Scrumptious about a treat he had invested purely by accident.
Lord Scrumptious appears in every way a very busy man and a rather no nonsense character. He gives […]
For some entrepreneurs the idea of marketing can become something related to an obsession. It is possible to take what are meant to be tools of the marketing trade and reforge them into something grotesque and deceptive.
Many times this is most evident in things like email marketing and spam postings in forums. It can also […]
While I’ve written several articles on the role of affiliate revenue programs I haven’t broached the topic in the way I will be in this article.
A growing trend for non-profit or socially conscious websites is to manage affiliate programs to help spread awareness of their individual cause and provide ways for visitors to lend a […]
Traffic building for your website is a primary directive. Without traffic you have no potential for a conversion rate of any measure.
If you can agree with me that traffic building is important, do you know how to go about improving your site traffic?
If not, let’s take a look at ten rudimentary marketing tips that […]
If you are a website owner that allows Pay Per Click (PPC) advertising on your site, but there doesn’t seem to be much return this article will try to explain a few reasons why.
First, let’s review what PPC is for those who may be unfamiliar with the term. PPC is a type of advertising that […]
North American advertisers spend more than 10 billion dollars annually on Search Engine Marketing (SEM). This is one of the fastest growing forms of advertising and for some pretty significant reasons. We’ll discuss those in a moment.
One of the best strategies for long-term success in online marketing is through Search Engine Optimization (SEO). This strategy […]
There once was a man who sold vegetables from his ample garden. His son saw the hard work his father put into the produce and suggested ways to expand the garden with methods that would self-water the plant. This way more produce could be grown.
The son then discovered that the local grocery stores would consider […]
Imagine you’re house is on fire. This is obviously distressing and you work to get your family out of the house and to a place of safety. You live out in the country and there isn’t a neighbor for at least a mile.
You have your cell phone in hand and a pad of sticky […]