A friend of mine recently bought a new-to-him car. This gentleman visited multiple lots and encountered the frenzy of used car salesmen circling like sharks in blood-infested water. He heard the standard, “What can I do to get you behind the wheel of that car today?” speech and he found a few lots where he […]
For the sake of argument let’s say I’m a marketing genius (hereafter referred to as ‘proprietor’). I want to make money, but I want as little overhead as possible and I really don’t want to assume a lot of risk. How would I go about amassing my fortune?
Again, for the sake of argument, let’s say […]
Podcasting can be an easy way to reach out to entertainment consumers. Most mp3 players have the capability of allowing each unique user to add the podcast to their player and then replace that podcast audio with whatever audio content they wish whenever they want to. This can be accomplished in a matter of seconds.
Those […]
Spam blockers are absolutely essential to sanity in email correspondence. Chances are pretty strong that if you have signed up for something online you will be barraged with emails. It is also quite probable that your email address will be sold to third party marketers and you will receive unwanted correspondence from more than one […]
I’ve referred to something I call trust marketing several times in other articles I’ve written. I think there is a more prevalent need for this type of marketing now then ever before in online business.
So many online businesses promise incredible savings or offers. Their terms and conditions tell the full story – you ultimately pay […]
An announcement in 2008 that an online advertising and marketing firm would pay nearly $3 million in fines related to how they conduct some of their marketing campaigns should signal a cautionary tale for some paid survey sites.
After extensive personal research into the subject of these surveys I found several instances that were remarkably similar […]
Internet marketing has become a bit cutthroat in the way lists are built.
My best personal view on list building is through organic measures. Essentially that means that you only send to individuals who sign up for email correspondence. This includes both opt in and opt out procedures.
Many businesses seem to believe in this too, but […]
We’ve all seen the sad posters hung on telephone polls and in grocery stores alerting us to the fact that someone either lost or found a pet and would love to see some reuniting going on.
Chips have been developed that are placed under the skin of pets to help vets identify who the animal belongs […]
There is one aspect to paid surveys that seems to prey on the human vice of greed. In my very personal research on paid surveys I came across what seems to be the dark underbelly of paid surveys. If most people don’t want to talk about their experience, you’ll soon see why.
This type of survey […]
In my estimation there are two primary list-building methods for online business.
The first method is simply designed to allow consumers to find enough value in what you have to offer that they happily volunteer to sign up for the information you make available.
The second is to capture names through pressure tactics. Sometimes online business owners […]